最近的調查顯示,I Phone的試用者忠誠度正快速下降,因為他們認為新產品不夠炫,消費者是善變的,因此,如果公司創新度不夠快,就會面臨被消費者拋棄的命運,當然,身為員工如果腦筋點子不夠多 不夠亮,應變速度慢,公司也會先和他說再見.
ttp://www.strategyanalytics.com/default.aspx?mod=pressreleaseviewer&a0=5293
iPhone Repeat Purchase Intention Drops 13 points in Western EuropeBoston, MA - October 30, 2012 - For the first time since the Apple iPhone was released in 2007, the number of iPhone owners who say they definitely will or probably will purchase their next phone from the same brand has declined.The recent Strategy Analytics Wireless Device Lab Report, iPhone Owner Loyalty Declines: Is Apple Losing its Innovation Edge?, found that only 75 percent of iPhone owners in Western Europe say they are likely to buy their next phone from Apple, down from 88 percent in 2011. US repeat purchase intentions have also seen a slight decline, down from 93 percent in 2011 to 88 percent in 2012. "There is no doubt that Apple is continuing its success in retaining existing user base while attracting new customers," commented Paul Brown, Director at Strategy Analytics' User Experience Practice. "However, negative press prompted by a perceived lack of recent innovation by Apple has meant we are starting to see some growth in the number of previously highly loyal consumers who are now reconsidering whether or not they will purchase a new iPhone for their next device."Taryn Tulay, Analyst at Strategy Analytics' Wireless Device Lab added, "Respondents who say they probably will or definitely will not buy their next phone from Apple is low. However, it is the shift in the number of those who are unsure whether they will remain with the same brand for their next phone that Apple should be concerned abot"
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